Meet the New

Lady Gaga + NEXUS + SXSW = EPIC WIN

Posted on April 11, 2014

Did you see Lady Gaga at South by Southwest in Austin (so sorry, SXSW!), lit by NEXUS 4×4?  Live Design wrote an awesome article about it, check it out!

Nexus-SXSW-Lady-Gaga

 

From the article:

“Originally Lady Gaga was slated to perform at Doritos’ large vending machine, and at the last minute the city denied Doritos the permit because the venue was too small; somehow they were able to secure Stubbs (an outdoor barbeque restaurant) a couple blocks away that could hold a significantly larger amount of people,” said Roberts. “Cory Fitzgerald was tasked with designing a system that would fit the creative and fit on a rather small stage for that large an act. Creative had renderings that showed what looked like a wall of light fixtures, and we all instantly knew what would work for that – Nexus!”

Read more at http://livedesignonline.com/nexus-comes-through-sxsw!