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Lockdown Lighting 2.0:
With restrictions on public gatherings remaining in place, industry members have implemented long-term alternatives to traditional live events. Going beyond temporary ventures, these initiatives include drive-in concert series featuring major artists, inbuilt TV studios, and permanent livestream venues. In this issue we explore some of these efforts.
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When the well-known owner of Logic Systems got the call to light Live Nation’s inaugural drive-in concert, he knew that it would be setting the stage for many similar shows in the future. He welcomed the challenge, and met it in brilliant fashion. |
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Started with the help of Marconi himself a century ago, RAI is a premier name in European television. Patrick Lavarone talks about how Fumasoli Audio & Light Rental turned its improvised warehouse-studio into a production facility for this prestigious TV network. |
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SXS Events did over 10,000 events in its history. When the pandemic brought public gatherings to a screeching halt, owner Johnny Palmer pivoted his business and created a multi-purpose production space that generates a steady workflow for his company, which is now called Pytch. |
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Tim Messina and the Events United team began livestreaming almost as soon as the pandemic hit. They quickly discovered a strong demand from organizations looking for an online alternative to live fundraisers. In the ensuing months, their streams have generated over one million dollars in donations for various charities. |
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