Sharp beams, suspended truss and mesmerizing video displays acted like a magnet for hundreds of attendees who visited all three booths of CHAUVET Professional at LDI 2012. Featuring a dominant middle section flanked by two smaller stands, the show carried the creative touch of an amazing team: Lighting Designer Seth Jackson, Co-lighting Designer Nathan W. Scheuer, Programmer Nate Alves, Project Manager Jack Rushen and of the entire CHAUVET Professional team.
Three helixes added to the dramatic height, one placed at the center of the main booth and two suspended above the secondary CHAUVET Professional stands. Designed by Jackson and Scheuer, these truss structures acted as unifying elements for all three areas. “The idea was to have a unique shape tying all three booths together,” Jackson said. Each helix was made of curved trussing, carrying three CHAUVET Professional EPIX Strip fixtures placed end-to-end, next to CHAUVET Professional Legend 412 and CHAUVET Professional Legend 412 VW pixel-mapping moving yokes, CHAUVET Professional Ovation F-165WW Fresnel-style luminaires, CHAUVET Professional Ovation E-190WW ellipsoidal-style spot lights, and CHAUVET Professional COLORado 1-Quad Tour wash lights as truss warmers.
“We were asked to unify all of Chauvet’s booths in an elegant manner while fully displaying the versatility and ability of each product,” Scheuer said. “In a show like LDI, where everything has seemingly been tried once, Seth and I wanted something that was simple, as to not distract from the products themselves, but was also intriguing and enticing at any distance.”
At 30-feet in height, the center booth was loaded with CHAUVET Professional Nexus 4×4 eye-candy LED wash lights that stole the show.
“I find the Nexus 4×4 to be amazing: the flexibility, the unique look,” Jackson said. “I haven’t seen a product on this floor show that resembles these fixtures. And they’re so easy to address!”
Additionally, CHAUVET Professional PVP S5 and CHAUVET Professional PVP S7 high-resolution video panels, CHAUVET Professional MVP Ta8 Curve modular video panels, CHAUVET Professional Xeno 2500 high-impact strobe lights and CHAUVET Professional Q-Wash 436Z-LED wash lights. CHAUVET Professional Legend 230SR Beam moving head fixtures cut through the air with punchy bright beams from an ACS, Autonomous Cart System, incorporated into the booth. Parasol Systems of Canada and CHAUVET Professional partnered to display ACS, built of independent, motorized and programmable carts that move fixtures on specially designed tracks. ACS held eight Legend 230SR Beam lights, which were an integral part of the show.
“Once we found out that Parasol Systems was involved, we added the system into the integration,” Jackson said. “It brings great energy because of the motion and there is nothing else in any other booth like it.”
The team programmed 145 cues over 12 minutes for an amazing show, also using wireless DMX. “I definitely think we’re playing with some geometries that no done else is using,” said Programmer Nate Alves. “We had to work with more open, exposed space, and because of that I think we showed the products more than everyone else.”
Some of the challenges the team faced while building the booths were the limitations of the space and trying to fit power, storage, the products all in the allotted footprint of the venue. “However, the most challenging thing from a design aspect was making sure that we were truly showing off Chauvet’s diverse product line while being original,” Scheuer said. “LDI is a visually striking and overwhelming stage to be on, and the desire to bring something new and innovative was the driving force behind our decisions.”
CHAUVET Professional fixtures displayed:
COLORado 1-Quad Tour
COLORado 4 IP
COLORdash Batten Quad-6
COLORdash Par-Quad 7
COLORdash Par-Quad 18
Legend 230SR Beam
Legend 412 VW
MVP Ta8 Curve
ILUMINARC fixtures displayed:
Ilumipanel 40 IP
Ilumiline 21g2 IP
Ilumipod 18g2 IP
Additionally shown, in all three booths, were TRUSST products.